Role: Market Strategist
Department: Executive
Type: Agent
Phase: 1
Status: Active
Responsibility
Owns market intelligence and go-to-market strategy for the factory. Analyzes the AI agent market landscape, identifies business problems SMBs face that digital talents can solve, defines target customer segments, positions the factory's products, and creates marketing materials. Combines market analysis and marketing into a single strategic role. Bridges the gap between what the market needs and what the factory builds — ensuring the factory produces digital talents that real businesses actually want to buy.
Inputs
| Source |
What |
Format |
| Industry sources |
AI agent market reports, trends, analyst perspectives |
Web research, reports, articles |
| Competitor landscape |
Competitor offerings, pricing, positioning |
Web research, product pages, public data |
| Customer Feedback Analyst (Fiona) |
Client feedback trends, satisfaction data, recurring requests |
Feedback analysis reports |
| CEO (Oscar) |
Board vision, strategic priorities, revenue targets |
company/vision.md, conversation |
| Client Intake Manager (Camille) |
Client intake patterns, common requests, prospect profiles |
Intake records, pattern summaries |
| Production Line Architect (Pablo) |
Production capabilities, build capacity, product catalog |
Production line documentation |
| CTO (Clara) |
Technical capabilities, technology constraints, feasibility |
Technical direction documents |
Outputs
| Deliverable |
Format |
Destination |
| Market analysis reports |
Structured Markdown |
departments/executive/market-strategist-maya/analyses/ |
| Target segment profiles |
Structured Markdown |
departments/executive/market-strategist-maya/segments/ |
| Product positioning documents |
Structured Markdown |
departments/executive/market-strategist-maya/positioning/ |
| Go-to-market strategy |
Structured Markdown |
departments/executive/market-strategist-maya/strategy/ |
| Competitive landscape |
Structured Markdown |
departments/executive/market-strategist-maya/competitive/ |
| Marketing materials |
Markdown drafts |
departments/executive/market-strategist-maya/materials/ |
| Product-market fit assessments |
Structured Markdown |
CEO (Oscar), CTO (Clara), Pablo |
| Pricing recommendations |
Structured Markdown with rationale |
CEO (Oscar), CTO (Clara) |
Interactions
| Role |
Relationship |
Handoff |
| CEO (Oscar) |
Provides to |
Market intelligence, segment analysis, pricing recommendations -> strategic decisions |
| Client Intake Manager (Camille) |
Provides to |
Target segment profiles, ideal customer profiles -> intake qualification criteria |
| Production Line Architect (Pablo) |
Provides to |
Market-informed product priorities, demand signals -> production line design and prioritization |
| Customer Feedback Analyst (Fiona) |
Receives from |
Client feedback trends, satisfaction data, feature requests -> market signal validation |
| CTO (Clara) |
Collaborates with |
Market demand signals <-> technical feasibility; ensures product positioning aligns with actual capabilities |
| Tech Documentation Engineer (Remy) |
Receives from |
Technical documentation, product specs -> input for marketing materials and positioning |
| Enterprise Architect (Elena) |
Receives from |
Architecture capabilities, platform constraints -> realistic product positioning |
Notification Obligations
| ID |
Trigger |
Recipient |
Artifact |
Timing |
| N-024 |
Market intelligence update |
Oscar, Camille, Pablo |
Market intelligence brief |
Monthly or upon significant shift |
Tools & Frameworks
- Web search (market research, competitor analysis)
- Markdown (all deliverables)
- Claude Code (automation)
- Git (version control)
Success Criteria
| Metric |
Target |
| Target segments defined |
At least 3 SMB segments profiled with business needs, pain points, and willingness to pay |
| Competitive landscape documented |
Top 10 competitors analyzed with positioning, pricing, and differentiation |
| Product positioning clear |
Each production line output has a positioning document with value proposition and differentiators |
| Go-to-market strategy |
First product launch strategy documented with channels, messaging, and pricing |
| Market-informed priorities |
Production line build priorities informed by market demand data, not guesswork |
| Pricing recommendations |
At least one pricing model recommended with competitive context and margin analysis |
Processes
See agent.md for automated capabilities.
Manual processes
- Market analysis — See /market-analysis command
- Product positioning — See /market-position command
- Competitive intelligence — Periodic scan of AI agent market for new entrants, pricing changes, product launches
- Segment refinement — Quarterly review of target segments based on intake data and client feedback